Hatari Chilli Brand Refresh and Launch into Infinity Foods
- John Want
- Jun 20, 2025
- 1 min read
Updated: Jan 2
We've been working with the amazing chilli brand Hatari for the past few months, in a comprehensive package including digital comms, brand refresh and go-to-market activation.
Our service to Hatari includes a brand design fresh to ensure product names and design are appealing to the shopper, a full audit of online presence with a six month project to oversee creative, posting and community engagement, a refresh of the Shopify store, trade communications including major activity at the National Convenience Show and supporting chilli festivals, and targeting new retail and wholesale opportunities.
This work has led to Hatari's first major wholesale agreement with Infinity Foods, who distribute to delis and premium retail stores across the south coast. Discussions continue with other retailers and wholesale businesses.
Gary Tomlins filming social media video Hatari chilli plants growing Hatari Chilli at the Dorset Chilli Festival Hatari at the National Convenience Show
Come and speak to us if you're a great food start-up looking to increase your share of voice in digital and trade comms, or taking the first step into a new channel. We can help with go-to-market strategy and activation! Get in touch here.
This is a great example of how a well-planned brand refresh can strengthen a product's market presence and improve customer engagement. Gathering customer feedback through channels like www.kroger.com/feedback also helps businesses understand consumer preferences and support long-term brand growth.